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Ahrefs Academy · Sam Oh

Answer Engine Optimization

A free, focused introduction to visibility in AI answers, from finding gaps to measuring progress.

Cost model
Free
Learning format
Self-paced videos
Time
1 hr 26 min
Starting point
Foundations

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Who is it for?

Marketers and SEO practitioners looking for a concise foundation in AEO.

Consider this option if its format matches your preferred way of learning. The course page below is the best place to confirm current access and enrolment details.

What does it cover?

  • AI search fundamentals
  • Brand gaps and content
  • Tracking AI traffic
Our take

A short curriculum. Allow additional time to apply the lessons to a real website.

Before you commit

Decide on a small project to complete while studying. Check whether the tools shown in the lessons require separate accounts or paid access.

Course information here comes from public provider material. This is a researched overview, rather than a claim that we have completed every lesson or verified learners’ results.

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Source & review date

Provider details checked on 3 October 2026. View the official Answer Engine Optimization page. Confirm current pricing, content and terms with the provider.