HubSpot Academy

AEO Fundamentals

A free certification covering search strategy, content structure and measurement for answer engines.

Cost model
Free
Learning format
Certification course
Time
2 hr 20 min
Starting point
Foundations

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Who is it for?

Learners who prefer a structured course with a completion credential.

Consider this option if its format matches your preferred way of learning. The course page below is the best place to confirm current access and enrolment details.

What does it cover?

  • Search and answer strategy
  • Content optimisation
  • Measurement
Our take

A provider-issued certificate demonstrates completion; practical work is still needed to show your skills.

Before you commit

Decide on a small project to complete while studying. Check whether the tools shown in the lessons require separate accounts or paid access.

Course information here comes from public provider material. This is a researched overview, rather than a claim that we have completed every lesson or verified learners’ results.

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Source & review date

Provider details checked on 3 October 2026. View the official AEO Fundamentals page. Confirm current pricing, content and terms with the provider.